Most Americans know little about what goes into a political campaign, but a new reality TV pilot featuring State Sen. Faith Winter (D-Denver) hopes to illuminate the process.
A trailer for “RUN” came out today, billing the independently-produced program as a makeover show for the campaigns of female candidates.
“It is important for women to be a part of the political process,” said Winter in a news release, adding that she is “thrilled to be a part of this effort to support the next generation of women leaders.”
The pilot features a robust cast, including public relations heavyweight Mary Simms, political organizer Moumita Ahmed, tech entrepreneur Genevieve Thiers, and comedian Victoria Elena Nones.
“The purpose of ‘RUN’ is to build a team around a woman candidate so she succeeds,” said Thiers, who is also an executive producer. “Not every woman has a squad, and that’s why we’re here.”
“It’s so rewarding to watch the empowerment of a scrappy, novice, passionate female political candidate as she builds a successful campaign,” she said in a release.
The trailer for the show’s pilot episode follows the campaign of Bushra Amiwala – a 21-year-old who last month won a seat on the School Board for District 73.5 in Skokie, Illinois.
The show is currently casting prospective candidates for future episodes, according to its website.
Women and female-identifying persons planning to run in the next three years should fill out this form and upload an accompanying 90-second to two-minute long promotional video to YouTube or Vimeo.